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Will triple-A console games go F2P? An analysis of GTA Online
SPONSORED: This sponsored post is produced by Mark Robinson, the chief operating officer of deltaDNA. Already the dominate model for mobile and PC games, free-to-play (F2P) has been something consoles...
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GamesAnalytics rebrands as DeltaDNA to improve player engagement
Mobile-analytics firm GamesAnalytics is rebranding itself as DeltaDNA as it focuses on using mobile metrics to better personalize marketing messages for specific gamers. The shift is aimed at helping...
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GamesBeat webinar: Why players are leaving your game, and how to change this
Join us for this live event on: Tuesday, April 29 10 a.m. Pacific Join GamesBeat lead writer Dean Takahashi and deltaDNA, CEO & co-founder Mark Robinson for a live webinar exploring “Why players...
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How do you solve a problem like acquisition?
SPONSORED: This sponsored post is produced by deltaDNA. The monetization model for free-to-play (F2P) has been built on one simple premise — the more players you get into the game, the more money you...
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Want people to play your free-to-play game? Don't be greedy
SPONSORED: This sponsored post is produced by Mark Robinson,CEO, deltaDNA. How many poorly designed or frustratingly greedy free-to-play games are you playing at the moment? None, I’m guessing – which...
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GamesBeat webinar: Why players are leaving your game, and how to change this
SPONSORED: This sponsored post is produced by deltaDNA. Join us for this live event on: Tuesday, April 29 10 a.m. Pacific Join GamesBeat lead writer Dean Takahashi and deltaDNA cofounder and CEO Mark...
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10 reasons why players do not spend money
SPONSORED: This sponsored post is produced by deltaDNA. How can I change my game so that it makes more money? That’s the million-dollar question in the free-to-play game industry, and one that I’ve...
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Panning for gold: a billion to one (Part 1)
SPONSORED: This sponsored post is produced by deltaDNA. The advent of online games has put the games industry in the privileged position of being able to track every data event that a player...
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Analytics in action: a billion to one (Part 2)
SPONSORED: This sponsored post is produced by DeltaDNA. In part one of this series, we looked at the techniques a game publisher or developer might deploy to transform the billions of in-game events...
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$100K revenue via 1 in-app message? Mobile app marketing automation is taking...
How does your mobile app pull in $100,000 with a single in-app message? Well naturally, it helps to have a massive audience. But increasingly, it also depends on being able to segment and target that...
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DeltaDNA's and HP Vertica's database research tools help you learn about your...
Hewlett-Packard’s Vertica division and DeltaDNA are teaming up to provide game developers with more knowledge about their players. The companies are providing Vertica’s database analytics software and...
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DeltaDNA raises $3M for its game analytics and personalization platform
DeltaDNA has raised $3 million for its game analytics and “personalization platform,” which helps companies target specific gamers with marketing in free-to-play, cross-platform games and apps. Today’s...
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Game analytics 3.0: This time, it’s personal
SPONSORED: This sponsored post is produced by deltaDNA. For a long time, the games industry didn’t have the means to build two-way relationships with players. Like the film industry, the relationship...
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DeltaDNA offers discount to indie game studios for its monetization tools
EXCLUSIVE: Indie game makers could benefit from great mobile and online monetization tools, but they can’t always afford them. So DeltaDNA, a maker of analytics and game personalization technology, is...
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Mobile marketing automation: 1.5% penetration now, could triple in 2015
EXCLUSIVE: Mobile marketing automation is poised to double in size in 2015 — or even triple — according to a new report on VB Insight. Currently, MMA is only about 1.5 percent penetrated. Big apps like...
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DeltaDNA retools its analytics dashboard for real-time retention
EXCLUSIVE: DeltaDNA has retooled its analytics dashboard so that it delivers real-time retention and monetization performance analysis. The new Benchmark Dashboard delivers real-time scores for how a...
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1 trillion push notifications and counting: App engagement is the new...
VB WEBINAR: Mobile developers and publishers sent somewhere north of a trillion push notifications in 2014 alone. But with turn-off rates approaching 60 percent, developers are having to dig deeper to...
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5 ways to make your players happy
GUEST: With high-profile names like Candy Crush Saga, Puzzle & Dragons, and Clash of Clans each grossing over $1 billion in 2014, the mobile games sector appears to be in rude health. This is...
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Player marketing firm deltaDNA enters in-game advertising
EXCLUSIVE: deltaDNA, a mobile games-focused analytics and marketing company, is today announcing it is getting into in-game advertising. SmartAds is the name of its new offering, and the Edinburgh,...
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The secrets to successful F2P ad monetization (webinar)
VB WEBINAR: Join us for this live webinar on Wednesday, December 2 at 10 a.m. Pacific, 1 p.m. Eastern. Register here for free. Everyone loves free things. How can you not? It’s free! So, of course when...
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